Residents of a popular Gwynedd holiday spot have called for a "better balance" in tourism amid fears their town is in danger of losing its identity.
While many in Abersoch back festivals like Wakestock, they say they want attention on local history and culture.
Wakestock – which will attract up to 10,000 a night this year to see big names like Duffy – said everything was done to make sure it ran smoothly.
But some locals say they want a bigger spread of size and type of event.
This year's Wakestock is on 4-6 July, and on the Sunday the headlining act will be this year's chart sensation Duffy, who grew up just down the road at Nefyn.
"I think it's great for young people to have a chance to enjoy themselves," one local, Wendy Lloyd Jones, told BBC Radio Cymru's Taro'r Post programme.
"However I think it's important that these young people do not take the place over so much that it fails to attract the people who used to come here," she added.
Anna Jones, former headmistress at the village school Anna Jones added: "I'd like to see more Welsh groups there, but maybe we are too ready to stand back and not put our case forward."
Robert "Bobs" Pierce, who is well known in the village as the man who takes the money at the village hall-run car park, said the problem was more than just tourism.
"What is needed in this area is proper year-round jobs to keep people here," he said.
Yvonne Jones' family, who have owned a boat business for over 50 years, laying down moorings for boats, said: "I think it's a pity more events aren't put on which are based on the Welsh language".
'Lack of marketing'
Gwyn Jones, director of Oriel Plas Glyn y Weddw gallery, a few miles away in Llanbedrog, said however that it was time people were realistic about what was possible.
"We should be concentrating on being positive and making the most of what we have.
"There has been a lack of marketing in the past, but we should get together and do it ourselves."
He said a noson lawen (entertainment evening) had been put on last year, aimed at tourists, and had been very well received.
The tourism would always be the main trade on the Lleyn peninsula, he added.
"There is no way heavy industry would be allowed to come here as it's a conservation area," he said.
Guest-house owner Emma Hiorns Morgan said she was losing some trade because the experience of visiting the area was not what people had expected.
"I get comments from people saying things like 'I could be anywhere' and 'I haven't heard any Welsh being spoken'.
"There is an opportunity here to trade on our uniqueness like the Lakes do on tradition," she added.
